by glu on September 9, 2008
- Popego creates interest profiles based on users activity across social networks as well as their direct input.
- The semantic information extracted from this aggregate blend is used to connect users with others with similar interests.
- The general consensus placed Popego more in the feature category (digg, del.icio.us type add-on) vs standalone service.
Are you tired of the Paultards and Mac Fanboys on Digg and ready for more relevant content recommendation?
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by glu on September 8, 2008
- Copybox bridges the gap between copywriters and programmers for dynamic advertising.
- Copywriters can easily drag and drop variables onto text so that it changes based on the user.
- For example, “Cheap Football Apparel. Go Team!” where team will be replaced with the NFL franchise nearest your IP address.
- A promising resource for publishers and advertisers short on resources but long on creativity.
Do targeted ads creep you out or is it time for relevant advertising?
Made tiny from: TechCrunch50 Conference
by glu on September 8, 2008
- Email newsletter advertisements are often poorly targeted or are blocked by email filtering.
- Through private collection of demographic info of the newsletterati AdRocket can place values on keywords.
- Their current focus (or at least what they emphasized in their presentation) is top level newsletters (CNET, PerezHilton, etc.) when it should be small newsletters.
Are Email newsletters on the way out or can AdRocket still catch the money train?
Made tiny from: TechCrunch50 Conference
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