SubPly

• This past week, YouTube announced that video publishers will now be able to add closed captioning for foreign languages on top of videos.
• SubPly offers a simple alternative to the YouTube offering, which doesn’t provide good directions on how to create and deploy the caption source file.
• Their stats show that foreign viewer-ship, viralness and video completion can increase as much as 700% by adding closed captions
• PLYmedia, the Israeli based parent company, offers many feature rich layers that can be applied to video content.
• They recently took in a $6m round from Greylock and Elron Electronic Industries to bring their total funding to $8.5m

Will YouTube embrace this company or eliminate it by continuing to develop feature rich application to layer over the top of videos?

Made tiny from: TechCrunch.com original post

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