semantic

• Kumo.com, a domain name picked up by Microsoft this year, is rumored to be Microsoft’s new home of search. (Sounds like the Japanese restaurant down the street from my old place)
• Yesterday, the domain was moved from the registrar to Microsoft, and is now pointing to an internal Microsoft test site (employees only)
• Highly doubtful that they will kill off LiveSearch in hopes of finding better success with a re-branded 4 letter domain name, however it will be interesting to see if Kumo turns out to be Microsoft’s semantic approach to search.
• It may not even be a search engine at all, so we’ll leave it at that. Keep you posted….

Update: According to a recent Tweet by a Microsoft executive, Microsoft is testing out their new LiveSearch changes and will be launching them under the new Kumo brand. The one thing missing out is the Yahoo search partnership, which was widely thought to be the reason for launching a re-brand. Nonetheless, stay tuned as Steve Ballmer is supposed to make some official announcements about this on Wednesday @ the LiveSearch summit. Below is the Tweet from the Microsoft exec, which is now taken down.Go figure.

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