parent teacher s

• AOL officially launched its gaming education site, Playsavvy, which is targeted at parents of gaming children (read: children) who want to know more about the games their kids are playing.
  • The Business
    • Traffic to AOL games sites (games.com, gamedaily.com, bigdownload.com) is up roughly 40% over the past year.
    • Online content has long been AOL’s shining light, filling out major categories such as games with more focused sites such as Playsavvy looks great to advertisers.
  • The Reality
    • The opinion of some idiot blogger should not take the place of first hand interaction when it comes to parents protecting their kids.
    • Many parents might like to believe that they lack the expertise to make good judgments about the appropriateness of particular games, but lets be honest it’s not a terribly difficult thing to deduce.
    • While it’s great that a parent takes time to investigate the content their child is consuming, it would be better if they sat down with the kid for a few minutes during game time.  Who knows, they might even have some fun while they’re at it.
• Can we expect some honest analysis at Playsavvy or will this be another trumpet for the ESRB?

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