Open Trace

• Open Trace aims to be the Wikipedia for the environmental impact of consumer goods.
• Products are added into the system by the simple scan or input of a bar code
• Started by two Japanese programmers, the site provides awareness to the public of what ingredients are contained in consumer goods (including food.
• Benioff recommended that they partner with human rights companies to see where the food came from, if the ingredients are fair trade, etc.
• Amazon.com might be a nice partnership as well.

Made tiny from: TechCrunch50 Conference

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