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Ooyala video analytics

Ooyala’s New Video CMS Feature: Backend Analytics

by Jason Wilk on September 10, 2008

  • Ooyala provides leading solutions for managing, distributing and monetizing high-quality video online
  • Yesterday they launched their detailed analytics for video, helping content owners measure metrics like displays, bounce rates, watch time, most watched area, etc.
  • Most importantly, Ooyala provides an easy platform for dragging ads into video. With the metrics, content owners can see if viewers were receptive to ads and if they should move them around to different areas, etc.
  • They are already partnered with National Geographic, TV Guide, AOL, and Warner Brothers
  • We have seen a lot of video platforms this week, none with powerful analytics such as this.

Made tiny from: TechCrunch.com original post

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