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2009 Predictions For The Tech Sector

by Jason Wilk on January 5, 2009

  • 2009 Tech predictions coming from Wall Street analysts. I have included  my own below. Sorry about the spacing, something with the HTML on this article that I can’t figure out.
  • Imran Khan’s 2009 Tech Predictions (J.P. Morgan)
    • Potential search deal likely between Yahoo! and Microsoft
    • Net Neutrality should become an important mainstream issue
    • Challenges in monetizing video advertising should persist
    • Mobile usage should continue its strong growth momentum, but mobile
      advertising will likely be challenging this year
    • Possible bankruptcies in brick-and-mortar retail should create opportunities
      for eCommerce companies
    • M&A consolidation activities could potentially resume during 2H’09 (IPO market is dead until 2010)
  • Doug Anmuth’s 2009 Tech Predictions (Barclays Capital)
    • Yahoo and eBay will make major strategic decisions
    • Performance-based advertising will be more important than ever
    • Increased Competition For Search Distribution Via Toolbars, OEM Deals, and Partnerships
    • Proliferation of Smart Phones Will Drive The Mobile Internet
    • Small Strategic Acquisitions Will Re-Emerge
    • Ad Networks To Consolidate
  • My 2009 Tech Predictions (Me)
    • Google stock back over $500
    • New Yahoo CEO will get back to an offer from Microsoft closer to the original.
    • eBay will continue to struggle, lose market share to Amazon/niche.
    • Valueclick will continue to fall and either go under or get acquired.
    • Online advertising will creep back in the summer.
    • Microsoft will gain in online search with Kumo.
    • Mobile OEM’s will realize platform standardization isn’t their answer.

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