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• Anvato is a new startup that can identify videos across the web using an automated visual detection engine. Anvato’s technology can recognize content regardless of meta data or destination.
• The company has raised $2 million in a partial Series A funding round led by Oxantium Ventures and is currently seeking more investment.
• This is a great tool for publishers looking to identify their copyrighted content across the web. Once found, a content owner can decide to have the content taken down or begin an ad campaign to monetize on the videos. We have seen similar technology engines come out for finding licensed photos around the web, and recently YouTube has begun offering content owners a way to take down or monetize their videos that are beinng used illegally.
• The problems I see with the company is that it’s not difficult to figure out what destinations are potentially hosting your content illegally. Places like SurfTheChannel aggregate together the sites to go watch free TV shows and if the show isn’t being hosted by one of those sites, it is probably just being downloaded on a Torrent (in which case, you don’t really have much ground to stand on).

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