live Money

• Market share results in the search game came in yesterday.
• Google’s growth rate slowed in October to 29.9 percent, while Yahoo’s and Microsoft’s came off the flat line.
• Yahoo’ s U.S. search volume grew 7.7 percent (up 0.6) and Microsoft’s grew 4.2 percent (up 1.2).
• Together they still only account for 29 percent of U.S. search market share, but what if Microsoft’s secret Kumo project were to be the project that would result out of a Yahoo acquisition).
• Keep LiveSearch as a CashBack incentive search program and continue to increase lead generation money for shopping and travel destinations. Let Yahoo operate it’s search homepage and powerful content properties. Launch Kumo as a Google search competitor, sell ads across all three destinations, increase market share with another brand and slowly creep up on Google. Launch Kumo with LiveOffice products, better mail, and many Yahoo BOSS API elements. I’m not saying this will 100% work, I’m saying if I were doing business development for Microsoft, I would be pushing hard for this to happen.

TC

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