j.p. morgan

When consumers shop online, Amazon is still the destination of choice, but Walmart and Target are steadily catching up in the online e-commerce game says JP Morgan’s Survery
50 percent of online shoppers this year will shop at Amazon, compared to 35 percent at Walmart.com, 32 percent at eBay, 27 percent at Target.com and 12.5% at Sears.
If trends stay on path, Walmart.com will pass up eBay in total number of online shoppers this year as well as total revenue. More proof eBay is on the outs.
In terms of total spending, 44% of consumers say they will be spending less this year compared to 33% who said the same thing last year.
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Nick Denton of Gawker Media, whose predictions for the display ad industry have been an optimistic ray of sunshine pessimistic to say the least, has posted another article on his blog detailing just how far the sky might fall.
Denton recommends executives should plan for a 40% decline in advertising spending.
Denton says that current estimates for display ad growth (J.P Morgan projects a change in growth from 16% to 6%) don’t take into account the deep recession that the US is facing. According to a report by a Morgan Stanley analyst, US advertising spending is tied to GDP growth on a 3x multiplier (if GDP goes down 1%, ad spending goes down 3%).
Denton’s advice to publishers:
- Stay in categories that marketers like, and get out of categories like politics.
- Renegotiate contracts with hosting and hardware providers.
- If you have multiple properties, hold on to the ones that make the most revenue and ditch the others (80/20 rule).
- Offshore if possible.
- Reduce salary compensation, increase profit sharing.
- Monetize your site’s real estate to the max. Introduce bigger ad units.

Offline Retailers Picking Up Pace Online