Posts tagged as:

geo-targeting

5 Points About The New MTV Ad Network

by Jason Wilk on September 15, 2008

  • MTV has built an ad network around its core properties outside of just MTV.com
  • The new network will help advertisers with demo-targeting, geo-targeting, day-parting and contextual targeting MTV’s youth following that is ’so hard to reach’.
  • Publishers with a similar demo to one of MTV’s existing sites, will be placed in that properties’ ‘tribe’ (a tribe is a group of similar sites that advertisers will target to).
  • MTV had 9.4m visitors in August. They have yet to say how much CPM rates will be across the network or how much they will pay out to publishers.
  • Pepsi has already signed on to be the premier sponsor.

If you were MTV, would an ad network have been a top priority for your online strategy?

Made tiny from: TechCrunch.com original post

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Placecast Lets Eventful Sell Your Location to Advertisers

by John Jorgensen on September 4, 2008

  • Eventful, a local events site, has now partnered with Placecast to serve location-based advertising with close-to-pinpoint accuracy.
  • Example: Look up tickets for a Coldplay concert in New York City and see an ad for Scion with a link to the closest dealership.
  • Placecast combines user-provided ZIP codes, Eventful content and mobile GPS to figure out users’ location.
  • Placecast is serving ads across all of Eventful’s content (web/email/mobile) in multiple formats (text, Flash, image, video/audio).

As a consumer, do you prefer geo-targeted ads?

Made tiny from: Mashable.com original post

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