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Domains

Microsoft Loses Their LiveSearch GM

by Jason Wilk on December 17, 2008

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  • Microsoft has lost an important leader on their quest to gain a larger share of the search market. LiveSearch general manager, Brad Goldberg, who has been with MSFT since 1997, is leaving to become CEO of Peak6 private equity group.
  • Goldberg was the most recent Microsoft executive to take on the seemingly never-ending battle against Google. Although he didn’t help much with the market share, Brad did help to launch Live Search Cashback, which arguably was a success.  
  • Goldberg’s last role at the company included finding a new brand name for Microsoft to re-brand LiveSearch. He is the one who came up with the name Kumo. It is still not clear when Microsoft will go ahead with a re-brand, considering the speculation is Microsoft wants to use the Kumo domain after they acquire Yahoo
  • This exit is fine for Microsoft who has just named a former Yahoo executive Qi Lu the new president of its Online Services Business. Lu will be in charge of bringing new life to Microsoft’s online presence, which is probably one of the tougher business development jobs in the world right now. 

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  • As we already know, Google is searching high and far for areas to drive more revenue with their ads. Today they add another industry sector to try and monetize, parked domains. Google AdSense For Domains (for everyone) is the search giant’s latest addition, targeting the millions of domain owners out there that are squatting on their names while they appreciate or decide what to do with them.
  • Google AdSense for Domains has already been around prior for owners of domain names with at or around 1 million monthly pageviews. The new addition will include anyone with a parked domain and will compete heavily with big name brands Parked.com, DomainSponsor.com and many others.
  • This is another questionable territory for Google as the squatter monetizers have recieved harsh criticism from advertisers who question the validity of the clicks which return poor quality traffic. Google may be out to save the industry, which has been accused of serving up fradulent clicks to make money for the domain owners while taking home a nice profit for themselves. Do the math, Parked.com monetizes more than 2.5 million domain names; serving 2 fraudulent clicks a day per domain at around $0.25 is well, a nice profit. I’m not saying they are behind it, but even Google will have a hard time telling whether or not a couple clicks a day coming from mutliple or masked IP addesses are fraudulent ot not. Maybe they don’t care. In either case it’s going to be a nice chunk of extra change for them.
  • Currently the program will only be available for publishers located in North America and will expand to other regions shortly. If you are a currently using AdWords to advertise your company and would prefer to opt-out of having your ads served on parked domains, here is a  step by step guide

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  • It turns out we may have been onto something last week when we talked about how Microsoft and their new Kumo.com domain, partnered with Yahoo could be what it takes to start catching up to Google. Read here
  • As of today, Microsoft is in talks to acquire Yahoo’s online search business for $20 billion
  • Microsoft has no interest in another full takeover bid for the web giant, which it offered $47.5 billion to this summer.
  • Microsoft is only interested in Yahoo’s search market share a this point. They are tired of where they are positioned in the search market and Yahoo is the only potential deal of this decade that can potentially change that. Microsoft can’t even bribe users to come search with them over Google.
  • It is speculated that Jonathan Miller, chief executive of AOL, and Ross Levinsohn, a former Fox Interactive Media president, have been lined up to lead the new management team.
  • There is no certainty that this deal is going to happen, nor is there hard evidence that it even exists. News began circulating this morning with London’s TimesOnline, and has since caught fire in the blogosphere. However, Ross Levinsohn has gone on record claiming there is “no truth” to the story. Therefore, I would not be bettng high on Micrsoft this week over Yahoo acqusition talks. However, this news for Yahoo will only make them a stronger pick for the week than before.

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Looking For A Great Domain Name? How About These?

by Jason Wilk on September 25, 2008

  • Some big ticket names are up for auction today at the TRAFFIC Domain Conference in New York today.
  • You can join the live auction Here (starts at 12pm PST) as well as take a peek at all the domains up for auction.
  • There are at least 500 up for auction, some like Pay.com, Sleep.com, Look.com, etc.
  • I wonder how much SoyPasta.com will rake in?

A tiny original.

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