Posts tagged as:

cpm

Free iPhone Apps Pulling In $12,000 A Month On Ads

by Jason Wilk on May 6, 2009

Adwhirl iPhone Advertising Snapshot

  • iPhone advertising platform, AdWhirl, released the above report today showing just how much money free applications in the App Store are pulling in a day from advertising. I’ll give you a hint. Applications that crack the top 100 in the Free Apps list make $400-$5000 a day or a minimum of $12,000 a month. Wow.

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AdBrite Predicts a 50% Shift to CPC

by John Jorgensen on November 25, 2008

adbrite

  • AdBrite CEO Iggy Fanlo predicts that within 6 months, half of their ad inventory will be sold on a cost-per-click (CPC) basis instead of cost-per-impression (CPM).
  • AdBrite serves 25 BILLION ad impressions per month across 85,000 sites. Average CPM is between 50 cents and $2.
  • This isn’t surprising. CPM ads have been generally looked upon to serve a brand awareness function, creating an ROI that is near impossible to track. Direct-response CPC is much more straightforward.
  • AdBrite laid off 40% of their staff in October.

TC

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Bulk Advertising CPM Rates Take 11% Hit in Q3

by John Jorgensen on November 3, 2008

http://www.studentdepression.org/site/images/cartoons/down_spiral.gif

  • CPM rates (the cost to display an ad 1,000 times) for bulk, untargeted campaigns dropped 11% in Q3 according to Rubicon.
  • Social networks saw CPM rates drop 3%.
  • Perhaps even more interesting are the VC numbers: VC’s invested $800 million in ad networks in Q1, $400 million in Q2 and $241 million in Q3.
  • Get the full report here.
  • A drop in CPM rates doesn’t neccesarily indicate a slowdown in ad spending — CPM relies on supply and demand, and a constant influx of new sites keeps the supply of ad space going up and up.

SAI

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5 Points About The New MTV Ad Network

by Jason Wilk on September 15, 2008

  • MTV has built an ad network around its core properties outside of just MTV.com
  • The new network will help advertisers with demo-targeting, geo-targeting, day-parting and contextual targeting MTV’s youth following that is ’so hard to reach’.
  • Publishers with a similar demo to one of MTV’s existing sites, will be placed in that properties’ ‘tribe’ (a tribe is a group of similar sites that advertisers will target to).
  • MTV had 9.4m visitors in August. They have yet to say how much CPM rates will be across the network or how much they will pay out to publishers.
  • Pepsi has already signed on to be the premier sponsor.

If you were MTV, would an ad network have been a top priority for your online strategy?

Made tiny from: TechCrunch.com original post

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