ciao

• Greenfield Online owns Ciao, a successful price comparison and shopping site in Europe that brings in 26.5 million unique visitors per month.
• Microsoft outbid Quadrangle Group LLC.’s bid of $426 million, with an offering of $486 million.
• John Mangelaars, of Microsoft, says the acquisition “makes the company a fantastic asset to the future of our search offer. Integrating Ciao’s capabilities into Live Search will provide a strong launchpad for our commercial search offer in Europe and enhance our e-commerce offering on MSN.”

What other benefits will Microsoft see with this acquisition?

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