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carol bartz

Yahoo Expands Its Newspaper Partners

by Jason Wilk on March 9, 2009

  • Yahoo announced a partnership today with The Boston Globe and the St. Petersburg Times, in an effort to grow its business of monetizing the print industry. Yahoo focuses on helping newspapers get more traffic to their Websites by doing things like showing article headlines from partner newspapers across Yahoo-owned properties. Last year alone, Yahoo helped drive 150 million click-throughs to news partners. Yahoo now represents 38 media companies, totaling 793 newspapers, up from 635 newspaper partners a year ago.
  • Others ways Yahoo is making money from the newspapers is from it’s job site, HotJobs, which is being used by 600 of those newspaper Webistes. Yahoo also helps 120 of the newspapers with online ad management, through its Apt ad management system, which allows the newspapers to tap into Yahoo’s advertising inventory when they cannot sell the the inventory themselves. Although newspapers are a dying breed, this is at least some good news coming out of Yahoo. Keep churning out those positive stories Bartz, your investors need some good news.

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Letter From Carol Bartz To Yahoo Employees

by Jason Wilk on January 25, 2009

  • Is Bartz off to a god start? She sounds pretty excited to be there, yet is already dealing with potential quote leaks to the press from subordinates. As with any management change, there is going to be some disgruntled employees who will see to it that she’s unsuccessful (especially since there are still employees at Yahoo who have not left yet after being fired from Yang). Nice or not, there’s no stopping earnings from coming out this Tuesday. 

From: Carol Bartz
Sent: Friday, January 16, 2009 3:12 PM
To: all-worldwide@yahoo-inc.com
Subject: My First Friday

It’s Friday! Wow, this week has gone fast. I thought I’d give you a quick idea of how things went for me this week. First, a BIG thank you for all the positive comments you’ve sent my way. It has really made me feel welcome. And a special big thanks to all the guys (that’d be Willie, Anthony, Jack, Allen, Daryl, Nathan, Ali, etc.) that worked so quickly to get Judy and I up and running. I know I told you at the all-hands that I was going to be bringing my lunch. That was before I saw the cafeteria, it rocks! Forget that leftover stuff!
 My first impression of the Yahoos is that you guys are smart and dedicated, and have a lot of great energy with a can-do attitude (ok, maybe there’s some sucking up because I’m the boss, but it impressed the heck out of me). I wasn’t too happy to see some “inside sources” quoting my all-hands comments to the outside press–STOP IT! And while we’re on the subject of all-hands, I cancelled the regularly scheduled after-earnings meeting simply because it’s just too close to the one we just had. Don’t take it as something it’s not.I’m pumped up and proud to be here. I’m going to spend my weekend shopping for something purple (great excuse for a little retail therapy)…Carol

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