burt



• Copybox bridges the gap between copywriters and programmers for dynamic advertising.
• Copywriters can easily drag and drop variables onto text so that it changes based on the user.
• For example, “Cheap Football Apparel. Go Team!” where team will be replaced with the NFL franchise nearest your IP address.
• A promising resource for publishers and advertisers short on resources but long on creativity.

Do targeted ads creep you out or is it time for relevant advertising?

Made tiny from: TechCrunch50 Conference

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