- BlackArrow lets cable companies and TV networks show the same ads show they do on TV across all the platforms displaying the same show or movie.
- The idea is to offer advertisers bundled sales as well as to provide a simple ad management system to track all the campaigns.
- Today they raised $20M from existing investors Cisco Systems, Comcast, Intel, Mayfield Fund and Polaris Ventures for a grand total of $46.8M in total funding.
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