by Jason Wilk on March 26, 2009
- It’s official, Google’s not immune from the bad economy and shrinking ad budgets. Google is cutting 200 employees today, the company now confirms. Google executive Omid Kordestani, the company’s sales chief, wrote in the official Google blog that the layoffs are almost primarily in the sales and marketing operation, better known as AdWords. A tipster had told Gawker, the company had “overinvested” in areas where it had forecasted growth. Here is what the internal employee at Google said prior to the official announcement:
A friend of mine in the San Francisco office’s AdWords division (who wants to remain nameless) was laid off this morning. She also said there were 200 people total. They are still on payroll for two months and have the opportunity to apply for other jobs within the company. If they don’t have another job at the end of the 60 days they get a severance package.
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by Jason Wilk on December 12, 2008
- As we already know, Google is searching high and far for areas to drive more revenue with their ads. Today they add another industry sector to try and monetize, parked domains. Google AdSense For Domains (for everyone) is the search giant’s latest addition, targeting the millions of domain owners out there that are squatting on their names while they appreciate or decide what to do with them.
- Google AdSense for Domains has already been around prior for owners of domain names with at or around 1 million monthly pageviews. The new addition will include anyone with a parked domain and will compete heavily with big name brands Parked.com, DomainSponsor.com and many others.
- This is another questionable territory for Google as the squatter monetizers have recieved harsh criticism from advertisers who question the validity of the clicks which return poor quality traffic. Google may be out to save the industry, which has been accused of serving up fradulent clicks to make money for the domain owners while taking home a nice profit for themselves. Do the math, Parked.com monetizes more than 2.5 million domain names; serving 2 fraudulent clicks a day per domain at around $0.25 is well, a nice profit. I’m not saying they are behind it, but even Google will have a hard time telling whether or not a couple clicks a day coming from mutliple or masked IP addesses are fraudulent ot not. Maybe they don’t care. In either case it’s going to be a nice chunk of extra change for them.
- Currently the program will only be available for publishers located in North America and will expand to other regions shortly. If you are a currently using AdWords to advertise your company and would prefer to opt-out of having your ads served on parked domains, here is a step by step guide
by Jason Wilk on December 9, 2008
- In a recession, it has become clear the the alcohol industry strives. Just ask Brown-Forman Corp, the makers of Jack Daniels. Today they reported an 11% gain in net profits for this quarter.
- Who’s eye has this news caught? Interestingly enough, Google.
- In an annoucement today on their Official AdWords Blog, Google announced that starting today they will lift their policy against allowing hard alchohol and liquer makes from advertising through AdWords.
- Just this fall, Google changed their policy to allow beer companies to advertise. Now with the economy the way it is, google thinks it weill helps generate some clicks from guys looking for a stiff drink.
- As with TV and Print, the only regulation put over the alcohol companies in their advertisiements are to comply with the updated hard alcohol and liqueurs policy. Advertisers must promote the information about hard alcohol and liqueurs that their websites contain and they are not to directly promote the sale of hard alcohol and liqueurs (the latter part to does not apply to beer advbertisers)Google plans to expand this alcohol policy to other countries if local authorities will allow it.
- Ethically or unethically, this is good news for Google’s revenues. Google’s 4th quarter results will have significant help coming from the alcohol industry. They are one of the biggest advertisers in the entire world, and they certainly will want to try out a campaign with Google. They will also get a chance to target you on the go with yesterday’s news of Google Ads for the iPhone and G1
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