If your startup revolves around health care, you need to be ready for the series of regulatory hurdles that you’ll have to overcome if you want to be successful. Some of the top entrepreneurs and investors in the industry gave advice to hopeful startups at this month’s TEDMED conference; check out what they had to say!

- Don’t rely too heavily on the inspirational powers of your startup story. “There are a lot of entrepreneurs that may have experienced their own situation or the situation of someone close to them. And they’re developing a solution for that without actually going out and talking to enough people to make sure they’re not solving the need for one institution… and that they’re building something that has the ability to scale,” said Nina Nashif, founder and CEO of the Chicago-based health startup accelerator HealthBox. “You can’t just sit behind your computer and code in health care, you have to be out in the trenches.”
- Don’t build a business for the sake of selling it. “I think the key to innovation is building something because you really want to build it not because you want to build to sell it,” said entrepreneur Michael Weintraub, who has sold or taken public six startups during his career. “There are a lot of people working for you and counting on you to make the right decision. You’re not flipping the business to cash out, [you’re] putting it in a place that has greater leverage and impact potential.”
- Figure out the where and how of your startup first. “It’s important for entrepreneurs to understand the complexities of the industry and that’s not always easy because entrepreneurs and industry aren’t always speaking the same language,” said Nashif. “Entrepreneurs really need to put their solutions in context.”
- Be honest with yourself regarding the company’s future. “There’s a point in the life of the company [when] the entrepreneur has to ask himself and the management team the hard question: ‘Can we build the company to last or are we better off as a feature of a bigger product?’ You have to be really honest with yourself,” said Castlight CEO and co-founder Giovanni Colella, adding that it’s critical to find investors and a management team that will hold you accountable and force you to think.
- Put experienced people on your team. “As you’re thinking about starting companies, if you’re young, put a little bit of gray hair into your team of people who have failed and people who are not afraid to say I screwed up… and these are some of the lessons learned,” said Juan Enriquez, managing director at Excel Ventures and the founding director of the Harvard Business School Life Sciences Project.
{ Comments on this entry are closed }




While California’s Silicon Valley is known for being the biggest tech startup hum in the country for decades, New York City is finally starting to rival it. According to data from SeedTable.com, 127 startups were founded in NYC over the past year, nearly equal to the combined 131 that launched in San Francisco and Palo Alto.