From the category archives:

Myspace

Michael Wolff: MySpace Users Are Doomed, Poor

by John Jorgensen on December 2, 2008

Michael Wolff, author of The Man Who Owns the News: Inside the Secret World of Rupert Murdoch, released this morning, sat down with BusinessWeek’s Jon FIne and provided a not so glamorous take on MySpace.
On MySpace’s $25 billion+ valuation: “It doesn’t make any difference. That’s gonna go down. What they are looking at is the distinct possibility that it can go down to nothing.”
On MySpace users being tied to the site’s community: “That’s exactly what they said about AOL. Your email was there, because your friends were there. I mean, AOL operated actually as the community of its day… What they saw at the time was that [users] were absolutely wedded to AOL. That was Time Warner’s bet on that.”
On MySpace users: “If you’re on MySpace now, you’re a [expletive] cretin. And you’re not only a [expletive] cretin, but you’re poor. Nobody who has beyond an 8th grade level of education is on MySpace. It is for backwards people.”

Do you agree with Michael’s assessment of MySpace?

by David Heyerman on November 13, 2008

Nielson Online just announced that Facebook’s traffic has broken 2/3rds the size of MySpace.
Myspace has been puttering around 58.4 million uniques, while Facebook added another million users in September, bringing their uniques for October to total of 39.9 million.

by Jason Wilk on November 8, 2008

MySpace COO Amit Kapur revealed at the Web 2.0 Summit that they are working on their own own virtual gift service as well as a payment system that MySpcae App developers can add to their offering.
The virtual gifts thing is a no brainer, but the payment system will be interesting. Does it mean developers will be creating apps that are good enough to charge for? Or does the payment system mean they will have an in-house ecommerce infrastructure for rolling out their own Merchandise, Concert Tickets, and Ringtones applications that are supposedly coming soon. I think the latter.

by Jason Wilk on November 6, 2008

MySpace MyAds, is a service which lets users create or upload an advertisement, which can then be circulated around MySpace for a minimum CPC of $0.25.
An inside source says that MySpace is already makking $140-180K a day with the new offering.
I still don’t believe it.

by Jason Wilk on November 2, 2008

The Television networks and Hollywood studios, once the ninjas in banning copywritten user-uploaded clips, may be changing their minds.
MTV Networks is teaming with MySpace to run advertising on both legally and illegallly uploaded clips from “The Daily Show with Jon Stewart,” “Punk’d” and other shows that have been uploaded.
Auditude, a Silicon Valley startup, is providing the advertising technology.
YouTube launched a similar system last year that identifies video clips and offers copyright holders a choice between removing the material or revenue sharing with YouTube on ads shown across the content page.
This is a huge step for Hollywoood.