by Jason Wilk on April 6, 2009
- A new report by Credit Suisse projects that Google’s video giant, YouTube is on track to lose $470 million this year says NewTeeVee. Credit Suisse says YouTube will generate $240 million in revenue, but that’s nothing in comparison to the $711 million in licensing, server, marketing and other expenses the site is projected to see this year. A similar problem to what Facebook sees, server costs are supposed to be as much as $360 million this year. Here is how”
To arrive at the estimated $360 million bandwidth tab for YouTube, the analysts assumed the site will receive 375 million unique visitors in 2009 and that a maximum of 20% of those users are on the site at any given time. Credit Suisse’s analysis then assumed each user downloads a video at 400 kilobits per second, to yield a peak bit run-rate for YouTube of 30 million megabits per second.
- YouTube is in a confused state at the moment, continuing to try to answer the question of how to monetize the majority of their contnet. Premium content competitor Hulu is monetizing 100% of their content and has deals struck with nearly every major network. YouTube has deals with CBS and Lionsgate, but that’s not enough to compete on Hulu’s level nor support the massive amounts of useless viral content driving most of their traffic.
Update: YouTube is in talks to acquire licensing rights to full-length content from Sony Pictures, home of such films as “The International” and “Spider-Man,” sources familiar with the negotiations told CNET News. Details about what a final agreement could look like are sparse, but any partnership between the two powerhouses would likely benefit both.
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by David Heyerman on March 23, 2009
- Hulu made some serious ground last month, overtaking not only Viacom but Microsoft as well in the top US video sites category. Looks as if they can even use Yahoo as a goal for March.
- comScore VideoMetrix is reporting a 42% unique and 33% stream increase in February, up from 24.5 million uniques and 250.5 million streams in January.
- Sure, if we look at these stats here, yes, it’s an impressive feat what Hulu’s done, but I say, lets wait another month before we get too excited. I would attribute a huge percentage of those gains exclusively to the Super Bowl commerical (Alec Baldwin) and following TV broadcast ads (Eliza Dushku) throughout the month. The question is, will they retain these numbers in March?
- Even further, it’s completely unfair to compare a site like Hulu, to the video content side of sites like of Yahoo, Google (Youtube), Myspace, and Microsoft considering the fact that all but Hulu are majority focused on user-generated content. Hulu being focused on media-generated scews the stats in a way that sets it apart from the rest. **I wouldn’t be surprised one bit if Hulu was #2 in the average-time-spent-viewing-videos category.**
- What I’d really like to see is a new differentiation in comScore and Nielson’s ratings to set apart user generated from media-generated video sites. [image via: TC]
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by John Jorgensen on November 25, 2008
- YouTube has officially announced its switch to a widescreen aspect ratio video player.
- New player is 960 pixels wide. 4:3 aspect ratio videos are displayed in letterbox.
- Widescreen could be enabled previously on YouTube videos by using a manual URL, but now the widescreen player is the default.
- Recently, YouTube announced they will stream select full length MGM films. No doubt they will take advantage of the widescreen view.
- Hulu, are you scared? (probably not)
TechCrunch
by John Jorgensen on November 24, 2008
- YouTube’s first live event, a concert/award show featuring artists like Katy Perry and Akon, drew 700,000 viewers at its peak according to Mogulus‘ interpretation of data from Akamai.
- Compared to TV, the numbers suck. Crappy shows get 3 million+ viewers. Still, not terrible for YouTube’s first attempt at bringing live video to a mass audience on the web.
- The problem is, will advertisers care? YouTube’s audience demographic is all over the place.
- Did anyone out there watch this thing?
AllThingsDigital
by John Jorgensen on November 18, 2008
- Screen Digest analyst Arash Amel believes Hulu is on par to book $10-12 million in net revenue for 2008, unlike YouTube which will remain unprofitable.
- Screen Digest predicts Hulu will match YouTube’s gross revenue in 2009 with both companies recording $180 million.
- Quality over quantity: Armel says Hulu is able to sell out 80% or more of its ad inventory compared to Google only selling 3-4%.
- Advertisers are clearly flocking to the professional content offered by Hulu while avoiding YouTube which has come to be seen by many as a potential copyright nightmare.
AllThingsDigital
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