From the category archives:

AOL

New AOL Head’s Letter To Staff

March 16, 2009

As you may have heard, Google’s (GOOG) Tim Armstrong has become chairman and CEO of the troubled AOL Web property. Here is what he had to say to his new employees. Keep an eye out for the chopping block in the next couple weeks as he makes his rounds to check out the clearly broken [...]

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AOL CEO’s Letter To Staff Regarding Layoffs

January 28, 2009

AOL CEO Randy Falco’s letter to the staff about laying off 10 percent of its workforce (around 700 people). Falco blames the economy flattening advertising revenue. Looks like pouring money into Platform A, AOL’s advertising network which launched September 2007, wasn’t a good idea. Here is the letter:

Dear AOL colleagues,
I’m writing to tell you about [...]

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Why Jonathan Miller Buying Yahoo Makes Sense

December 2, 2008

Ex-AOL CEO, Jonathan Miller, is rumored to be talking with private equity and sovereign wealth funds in an effort to raise $28 to $30 billion to buy Yahoo for $20 to $22 a share.
Over the weekend, a false report from the UK’s Times Online said that a deal for Microsoft to buy Yahoo’s search business [...]

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AOL Hopes For Big Turnout At Parent-Teacher Conferences, Launches PlaySaavy

December 1, 2008

AOL officially launched its gaming education site, Playsavvy, which is targeted at parents of gaming children (read: children) who want to know more about the games their kids are playing.

The Business

Traffic to AOL games sites (games.com, gamedaily.com, bigdownload.com) is up roughly 40% over the past year.
Online content has long been AOL’s shining light, filling out [...]

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The Google Phone and AOL’s Billion Impression Ad Deal

November 10, 2008

T-Mobile has agreed to buy 1 billion impressions on AOL’s Platform A ad network over today and tomorrow for somewhere between $1 – 1.5 million to tout Google’s G1 phone.
Works out to a CPM of between $1.00 to $1.50, with the smart money on somewhere inbetween $1.00 and $1.10.
Great grab for AOL who saw ad [...]

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