Here is the first Google commercial ever to air on TV come this weekend. The search giant wants more of the general public to know about its Chrome browser, which I still don’t use. The ads are a mix of a Current TV VC2 Ad and an Apple commercial. Once you finish the first ads, the next 3 will display below.
As we already know, Google is searching high and far for areas to drive more revenue with their ads. Today they add another industry sector to try and monetize, parked domains. Google AdSense For Domains (for everyone) is the search giant’s latest addition, targeting the millions of domain owners out there that are squatting on their names while they appreciate or decide what to do with them.
Google AdSense for Domains has already been around prior for owners of domain names with at or around 1 million monthly pageviews. The new addition will include anyone with a parked domain and will compete heavily with big name brands Parked.com, DomainSponsor.com and many others.
This is another questionable territory for Google as the squatter monetizers have recieved harsh criticism from advertisers who question the validity of the clicks which return poor quality traffic. Google may be out to save the industry, which has been accused of serving up fradulent clicks to make money for the domain owners while taking home a nice profit for themselves. Do the math, Parked.com monetizes more than 2.5 million domain names; serving 2 fraudulent clicks a day per domain at around $0.25 is well, a nice profit. I’m not saying they are behind it, but even Google will have a hard time telling whether or not a couple clicks a day coming from mutliple or masked IP addesses are fraudulent ot not. Maybe they don’t care. In either case it’s going to be a nice chunk of extra change for them.
Currently the program will only be available for publishers located in North America and will expand to other regions shortly. If you are a currently using AdWords to advertise your company and would prefer to opt-out of having your ads served on parked domains, here is a step by step guide
In a recession, it has become clear the the alcohol industry strives. Just ask Brown-Forman Corp, the makers of Jack Daniels. Today they reported an 11% gain in net profits for this quarter.
Who’s eye has this news caught? Interestingly enough, Google.
In an annoucement today on their Official AdWords Blog, Google announced that starting today they will lift their policy against allowing hard alchohol and liquer makes from advertising through AdWords.
Just this fall, Google changed their policy to allow beer companies to advertise. Now with the economy the way it is, google thinks it weill helps generate some clicks from guys looking for a stiff drink.
As with TV and Print, the only regulation put over the alcohol companies in their advertisiements are to comply with the updated hard alcohol and liqueurs policy. Advertisers must promote the information about hard alcohol and liqueurs that their websites contain and they are not to directly promote the sale of hard alcohol and liqueurs (the latter part to does not apply to beer advbertisers)Google plans to expand this alcohol policy to other countries if local authorities will allow it.
Ethically or unethically, this is good news for Google’s revenues. Google’s 4th quarter results will have significant help coming from the alcohol industry. They are one of the biggest advertisers in the entire world, and they certainly will want to try out a campaign with Google. They will also get a chance to target you on the go with yesterday’s news of Google Ads for the iPhone and G1
Today, Google announced a new advertising campaign option for AdWords customers to target iPhone, T-Mobile G1, and other mobile devices with full (HTML) Internet browsers. Although current advertisers using AdWords have seen their ads displayed on webpages, that is only because Google has re-formatted standard web pages and results to display correctly on the phone. This is Google’s latest platform offering since it launched AdWords for casual games.
Recently, Google launched a search results page specifically for the iPhone and G1 (without ads). Now, advertisers will be able to target just mobile users or add a ‘mobile’ option their current campaigns with AdWords. This is good news for both advertisers and customers who are searching the web. Advertisers will now be able to more effectively target people searching on their phones, and in turn customers won’t be bothered with ads that are useless to them unless they are at home on a laptop or a desktop. This is Google’s first step in trying to get you on the go and the complexity and localization of this concept will only be multiplied in the coming years.
Want to give it a try? Go to your AdWords account and head to the “Device Platform” option under “Networks and Bidding”. Select “iPhones and other mobile devices with full internet browsers.”
Microsoft’s latest attempt to re-establish itself as a personal brand comes in the form of a clothing line. Dubbed “Softwear by Microsoft.”, Crispin Porter & Bogusky (Microsoft’s PR) feel that this will be a strong addition to the MS advertising camapign.
Well known hip-hop star Common is the one behind the designs. The inspiration behind the designs comes from the 80’s when Microsoft and Common were both conceived.
The clothing line debuted at a launch party in New York last week. It will start to be seen in stores (no announcement of which stores yet) on December 15th.
This line will be on top of the select clothing items found in their Zazzle store.
RSS
Email
Twitter![[Post to Twitter]](http://tinycomb.com/wp-content/plugins/tweet-this/icons/tt-twitter-big4.png){kind=icon}
