The Tablet Is Real

• Piper Jaffray senior analyst Gene Munster issued a report to clients today that included some sales projections and photoshop renderings of  what he thinks the Apple Tablet will look like. He seems to have done his research, and is confirming with an Asian supplier close to the deal that we will see the new device as soon as February 2010.

“Last week we spoke with an Asian component supplier that has received orders from Apple for a touch-screen device to be fulfilled by late [calendar year] 09,” he writes. “This data point underscores our thesis that a tablet will likely launch in early [2010].”

Here is his play by play of what he thinks will happen with it:

• Be similar to an iPod touch, only larger, capable of running most of the 70,000 applications on the iPhone App Store plus a new category of apps designed for the bigger screen.
• Will be used primarily for Web surfing, e-mail, and digital media, competing with netbooks without being a netbook.
• Will be priced between an iPhone and a MacBook — between $500 and $700.
• Is likely to include a 3G cellular modem and could be subsidized by a carrier — either AT&T (T) or Verizon (VZ).
• Will sell better than Apple TV did its first year (1.2 million units).
• Could in fact sell 2 million units at $600 each to generate $1.2 billion and add about 3% to Apple’s revenue stream in calendar 2010.

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