Google Goes At Microsoft’s Throat With Unnecessary Billboard Campaign

Microsoft and Google are at eachother’s throats more than ever these days. First, Google announced Chrome OS, the company’s first operating system. Then Microsoft announced the new version of Office with major cloud app support. Then Microsoft announced its deal to take over Yahoo’s search business. Today, Google begins a major promotional campaign to get the word out about organizations switching to Google apps.

The campaign, called “Going Google,” will predominately be made up of billboards on four major U.S. highways that will give a new message about Google apps everyday for a month. The billboards will be placed on the 101 in San Francisco, the West Side Hwy in New York, the Ike in Chicago, and Mass Pike in Boston. They will also use #gonegoogle as a potential trending hash tag on Twitter to get the word out. Does Google really need to do this?

*Google says that the vinyl being used to create these new messages each day will be recycled or reused into either computer bags or shopping bags.