Apple Controls 91% Of Premium Computer Market

According to NPD, in June, nine out of 10 dollars spent on computers costing $1,000 or more went to Apple. So, to say Mac revenue market share in the “premium” price segment is 91 percent is shockingly accurate. Their numbers in May were 88%, up over 20% since last year when Mac revenue share was 66 percent.
According to NPD, in June, average selling prices for all PCs sold at US retail was $701, or $690 for desktops and $703 for notebooks. When comparing Average selling price (ASP) to Mac and Windows, it gets interesting. For all Windows PCs, ASP was $515 in June. For Macs: $1,400. Desktop Windows PC ASP: $489. Mac desktops: $1,398. Windows notebook ASP was $520, or $569 when removing all those nasty, margin-sucking netbooks. Mac laptops: $1,400. In tough times, it’s apparent people will only spend money on quality. [Beta News]