Google Search Gets Better With Longer Snippets And Recs
- Google’s search team announced two new improvements in their search experience today.
- More and better search refinements. Starting today, Google can better understand associations and concepts related to your search, and one of its first applications offers more useful related searches (the terms found at the bottom, and sometimes at the top, of the search results page).
- Longer snippets. When you do a search on Google, each result contains a dark blue title and is followed by a few lines of text (what is called a “snippet”), which together give you an idea of what each page is about. To give more context, the snippet shows how the words of your query appear on the page by highlighting them in bold. When you enter a longer query, with more than three words, regular-length snippets may not give you enough information and context. In these situations, Google now increases the number of lines in the snippet to provide more information and show more of the words you typed in the context of the page. Below is an example of typing in a long detailed query about a specific restaurant dish.