Hulu Casually Jumps Into Top 5 US Video Sites

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Hulu made some serious ground last month, overtaking not only Viacom but Microsoft as well in the top US video sites category. Looks as if they can even use Yahoo as a goal for March.
comScore VideoMetrix is reporting a 42% unique and 33% stream increase in February, up from 24.5 million uniques and 250.5 million streams in January.
Sure, if we look at these stats here, yes, it’s an impressive feat what Hulu’s done, but I say, lets wait another month before we get too excited. I would attribute a huge percentage of those gains exclusively to the Super Bowl commerical (Alec Baldwin) and following TV broadcast ads (Eliza Dushku) throughout the month. The question is, will they retain these numbers in March?
Even further, it’s completely unfair to compare a site like Hulu, to the video content side of sites like of Yahoo, Google (Youtube), Myspace, and Microsoft considering the fact that all but Hulu are majority focused on user-generated content. Hulu being focused on media-generated scews the stats in a way that sets it apart from the rest. **I wouldn’t be surprised one bit if Hulu was #2 in the average-time-spent-viewing-videos category.**
What I’d really like to see is a new differentiation in comScore and Nielson’s ratings to set apart user generated from media-generated video sites. [image via: TC]