GameStop Gives Bezos A 0% Chance In Videogame Trade-Ins

GameStop CEO Dan DeMatteo isn’t the slightest bit concerned about online retailer Amazon’s venture into the used videogame trade-in business. “I give the probability of this working at zero,” DeMatteo told Edge in a Thursday phone interview. Sounds like a major bluff.
DeMatteo is referring to Amazon introducing a program this week, in which consumers can ship, for free, games in good condition and receive an Amazon gift card in an amount dependent on predetermined trade-in values. GameStop tried the same model several years ago, and it failed. He thinks immediacy for currency when consumers want to buy a new game outweighs the convenience or value factor for shipping a game into Amazon.
Keep in mind, business models that have failed in the past with other companies, has never stopped Amazon from succeeding in those areas. Amazon CEO, Jeff Bezos, is fearless.