The Coffee Drinker’s Wake Up Call

by David Heyerman on February 23, 2009



  • For all the daily coffee drinkers out there, I’m sure the above film might be quite a wake up call.  Well, change the way you think.  About everything.
  • The World Wildlife Fund released the above flash film for TED this year, which asks the question; How much water does it take to make one latte?  WWF has this to say regarding the vid:

We live on a finite planet and sometimes our impact on it is greater than we realize. The seemingly isolated actions we take every day—from our choice of morning beverage to our choice of business practices—are often links in a chain of unusual connections we would never have imagined

  • Altogether, a really well done piece, applauds to WWF for raising awareness.

Care about the earth?  Check out these clean tech related articles:

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Green/Dope Gadget Chargers Drop At CES

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