HeyZap’s Embeddable Flash Games Player Is Heating Up

It has only been a few weeks since the launch of HeyZap, the world’s first embeddable flash games player for blogs and websites, yet things are taking off rapidly. Since launch, over 5 million minutes of game play has been tracked thus far, spanning 3000 sites. Founders, Immad Akhund and Jude Gomila said that there are many contributors to the success of the player thus far, but partnerships with Drag-and-drop website/blog creator, Weebly (see image below), along with web-discovery portal Cooliris, have been instrumental. Today, they are announcing two major developmental strides, which should help the duo take their product to the mainstream.

Game Channels
- Heyzap now allows publishers to easily select contextualized casual games content. For example, a political blog like huffingtonpost.com can now easily get an embed code for purely political games, or a basketball site like NBA.com could easily tune into basketball games. Heyzap has covered most of the possible channels that sites could wish for ranging from music games to sci-fi games to celebrity games to racing games.
Heyzap API
- Publishers can now make their own game portal or pull out specific games using the simple Heyzap API (heyzap.com/publishers/api). Users of the API have access to 6000 games, game ratings, descriptions and hi-resolution game thumbnails. The Heyzap games API allows publishers to directly pull games content into their site allowing a deep level of integration and customization. Cooliris.com is one of our API partners (this can be found in the games section of cooliris.com).

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