The Death Of Apple @ MacWorld Doesn’t Mean The End Of Keynotes

• There is no need to get sad about Apple not returning to the MacWorld expo next year.The famed keynote will still live on, as Apple is too accustomed to the now ceremonial bi-yearly recap/product launch that gets the whole world buzzing. Although Steve will most likely not be the one giving future keynotes, there are some very important elements of the presentation that are important signatures with or without him. Such phrases like “One more thing” have been home to so many secret products and is expected to be heard every time. Huge white letters on a black background presenting sales figures for Apple products, and a recap of products released in the past few months including phrases “Wow” or “Bam” speak Mac. Apple without a Keynote, is like Vista without an error. Look at the products that have been launched since 1998 at Keynotes:
  • In 1998 Steve Jobs introduced the iMac and the PowerBook G3, and the year Apple became profitable once again.
  • In 1999 Steve Jobs introduced the iBook, QuickTime TV and AirPort wireless service.
  • In 2000 Steve Jobs introduced Mac OS X.
  • In 2001 Steve Jobs introduced the iPod.
  • In 2005 Steve Jobs introduced the Mac mini and iPod Nano.
  • In 2006 Steve Jobs introduced the first Intel-based Apple computer, the iMac Core Duo.
  • In 2007 Steve Jobs introduced the iPhone.
  • In 2008 Steve Jobs introduced the MacBook Air, iPhone 3G, and second generation aluminum 13″ MacBook and 15″ MacBook Pro notebooks.
• Here are the products that launched at the end of the Keynote with the phrase “One more thing…”
  • The AirPort base station and Airport card after the iBook was introduced in Macworld Expo 1999.
  • The PowerBook G4.
  • The PowerMac G5
  • The fifth generation iPod with video, announced at a press conference self-referentially titled “One more thing…”.
  • The MacBook Pro
  • A 2006 keynote saw three, “One more things…” The introduction of selling movies on the iTunes Store in September 2006, followed by Apple TV, followed by a John Mayer peformance.
  • Introduction of Safari for Windows Beta.
  • The iPod touch
  • The wireless version of the iTunes Store on the iPod touch and iPhone.
  • The Safari 3 Browser was shown running on Windows XP.
  • The new Macbook was introduced in October 2008 after the new Macbook Pro was introduced.

  Some are already saying Apple is planning their next Keynote and that it’s going to be at CES.

  
  

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