2009 Predictions For The Tech Sector

by Jason Wilk on January 5, 2009

  • 2009 Tech predictions coming from Wall Street analysts. I have included  my own below. Sorry about the spacing, something with the HTML on this article that I can’t figure out.
  • Imran Khan’s 2009 Tech Predictions (J.P. Morgan)
    • Potential search deal likely between Yahoo! and Microsoft
    • Net Neutrality should become an important mainstream issue
    • Challenges in monetizing video advertising should persist
    • Mobile usage should continue its strong growth momentum, but mobile
      advertising will likely be challenging this year
    • Possible bankruptcies in brick-and-mortar retail should create opportunities
      for eCommerce companies
    • M&A consolidation activities could potentially resume during 2H’09 (IPO market is dead until 2010)
  • Doug Anmuth’s 2009 Tech Predictions (Barclays Capital)
    • Yahoo and eBay will make major strategic decisions
    • Performance-based advertising will be more important than ever
    • Increased Competition For Search Distribution Via Toolbars, OEM Deals, and Partnerships
    • Proliferation of Smart Phones Will Drive The Mobile Internet
    • Small Strategic Acquisitions Will Re-Emerge
    • Ad Networks To Consolidate
  • My 2009 Tech Predictions (Me)
    • Google stock back over $500
    • New Yahoo CEO will get back to an offer from Microsoft closer to the original.
    • eBay will continue to struggle, lose market share to Amazon/niche.
    • Valueclick will continue to fall and either go under or get acquired.
    • Online advertising will creep back in the summer.
    • Microsoft will gain in online search with Kumo.
    • Mobile OEM’s will realize platform standardization isn’t their answer.

[Post to Twitter] 

  • One of the biggest mistakes entrepreneurs make is thinking they can monetize customeers on their first exposure. Whether you are using paid or free advertising, you should have some type of lead capture device so you can follow up with your leads and monetize them over time.
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