Google Pulling Out All The Stops, Goes Into Parked Domain Monetization
by Jason Wilk on December 12, 2008

- As we already know, Google is searching high and far for areas to drive more revenue with their ads. Today they add another industry sector to try and monetize, parked domains. Google AdSense For Domains (for everyone) is the search giant’s latest addition, targeting the millions of domain owners out there that are squatting on their names while they appreciate or decide what to do with them.
- Google AdSense for Domains has already been around prior for owners of domain names with at or around 1 million monthly pageviews. The new addition will include anyone with a parked domain and will compete heavily with big name brands Parked.com, DomainSponsor.com and many others.
- This is another questionable territory for Google as the squatter monetizers have recieved harsh criticism from advertisers who question the validity of the clicks which return poor quality traffic. Google may be out to save the industry, which has been accused of serving up fradulent clicks to make money for the domain owners while taking home a nice profit for themselves. Do the math, Parked.com monetizes more than 2.5 million domain names; serving 2 fraudulent clicks a day per domain at around $0.25 is well, a nice profit. I’m not saying they are behind it, but even Google will have a hard time telling whether or not a couple clicks a day coming from mutliple or masked IP addesses are fraudulent ot not. Maybe they don’t care. In either case it’s going to be a nice chunk of extra change for them.
- Currently the program will only be available for publishers located in North America and will expand to other regions shortly. If you are a currently using AdWords to advertise your company and would prefer to opt-out of having your ads served on parked domains, here is a step by step guide

Tagged as:
ad,
ads,
adsense,
advertisers,
Advertising,
adwords,
change,
Companies,
Company,
Compete,
current,
Domains,
giant,
Google,
industry,
location,
monetization,
monetize,
Money,
news,
profit,
Profitable,
publishing,
Revenue,
Search,
target,
time,
traffic