Microsoft Begins Its Quest For Kumo With More Yahoo Talks…Supposedly

It turns out we may have been onto something last week when we talked about how Microsoft and their new Kumo.com domain, partnered with Yahoo could be what it takes to start catching up to Google. Read here
As of today, Microsoft is in talks to acquire Yahoo’s online search business for $20 billion
Microsoft has no interest in another full takeover bid for the web giant, which it offered $47.5 billion to this summer.
Microsoft is only interested in Yahoo’s search market share a this point. They are tired of where they are positioned in the search market and Yahoo is the only potential deal of this decade that can potentially change that. Microsoft can’t even bribe users to come search with them over Google.
It is speculated that Jonathan Miller, chief executive of AOL, and Ross Levinsohn, a former Fox Interactive Media president, have been lined up to lead the new management team.
There is no certainty that this deal is going to happen, nor is there hard evidence that it even exists. News began circulating this morning with London’s TimesOnline, and has since caught fire in the blogosphere. However, Ross Levinsohn has gone on recor d claiming there is “no truth” to the story. Therefore, I would not be bettng high on Micrsoft this week over Yahoo acqusition talks. However, this news for Yahoo will only make them a stronger pick for the week than before.