Black Friday Online Sales Breakdown By Category And Product

by Jason Wilk on November 30, 2008

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  • Black Friday saw an average of 11% gains in traffic across the board for online retailers.
  • Here is a sample of what product trends were surging over 2007 as provided by Experian (owner of PriceGrabber)

Most popular categories on Black Friday

1. Women’s Boots – 203%
2. Watches – 202%
3. Blu-ray/HD-DVD Players – 147%
4. Women’s Sleep & Lounge Wear – 415%
5. Games & Puzzles – 151%
6. Women’s Jackets – 110%
7. Music – 96%
8. Headphones – 103%
9. Women’s Dresses – 107%
10. Women’s Casual Shoes – 143%

Most popular products on Black Friday

1. Nintendo Wii Console
2. Ugg Australia ‘Classic Short’ Boot
3. Sony BDP-S350 1080p Blu-Ray Disc Player
4. Samsung LN52A650 52″ LCD TV
5. Nintendo Wii Fit
6. Panasonic TH-42PX80U 42″ Plasma TV
7. Sennheiser HD 555 Headphones
8. Canon EOS Rebel XSi Black SLR Digital Camera Kit
9. Acer Aspire One AOA110-1295 Notebook
10. Canon PowerShot A590 IS Black Digital Camera

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