The New #1 eBook Reader Gears Up For Holiday Sales, And It’s Not The Kindle

Stanza is iPhone’s free e-book reader app that has been downloaded more than 500,000 times says parent company Lexcycle.
In just 3 months, Stanza was downloaded more times than Citigroup estimated Kindle would sell all year.
The display comparison on the Kindle to the iPhone is a world of difference. However, for consumers that already have an iPhone, or are trying to decide how they can afford a music player, phone and an eReader, the iPhone is a tough choice to say no to.
The Kindle is $359 + Shipping right now with Amazon for the rest of the holiday season. With the Kindle 2 delayed until early Q1, buying a competitive e-reader for the holidays may be as simple as the click of a button in the iTunes App Store.
Stanza currently only offers books in the public domain and that are DRM free, unlike the Kindle which offers newspaper, magazine and bestseller download capabilities.
Lexcycle says they are beginning to work with publishers to get those kinds of deals that Kindle has struck up. Their CEO Marc Prud’hommeaux says ”Once we’ve got that kind of deal done, you’ll be able to do everything on the iPhone that you can now do on the Kindle: browse, purchase, download and read a book without interacting with your computer in any way.”