Why Microsoft’s Solution To Beat Google Is Yahoo And Kumo

Market share results in the search game came in yesterday.
Google’s growth rate slowed in October to 29.9 percent, while Yahoo’s and Microsoft’s came off the flat line.
Yahoo’ s U.S. search volume grew 7.7 percent (up 0.6) and Microsoft’s grew 4.2 percent (up 1.2).
Together they still only account for 29 percent of U.S. search market share, but what if Microsoft’s secret Kumo project were to be the project that would result out of a Yahoo acquisition).
Keep LiveSearch as a CashBack incentive search program and continue to increase lead generation money for shopping and travel destinations. Let Yahoo operate it’s search homepage and powerful content properties. Launch Kumo as a Google search competitor, sell ads across all three destinations, increase market share with another brand and slowly creep up on Google. Launch Kumo with LiveOffice products, better mail, and many Yahoo BOSS API elements. I’m not saying this will 100% work, I’m saying if I were doing business development for Microsoft, I would be pushing hard for this to happen.

Whatdoesthatmean?

I think Kumo is a japanese word. Any idea what it stands for. I can;t find a translation on BabelFish.

Zoho

Kumo sounds a little like Zoho. Integrating in office products in the cloud around a search brand could really stir things up.

KumoBullish

Bullish on Kumo even though I don't know much about it. Yahoo + Kumo for microsoft could gain them anoth 5% market share and can continue to build up from there. It's all gravy, and Yahoo is cheap. Just do it.

I like the idea about mixing in Live Office products around a new brand though.