I’ve Got A Search Engine, You’ve Got A Thousand Bucks, Want Some Keywords?

LeapFish has launched a meta search engine today in hopes to be the next Mamma.com success story (or not).
With the launch, the company is already contacting potential advertisers to buy keywords for top positions in their search results.
The price is a publicly disclosed flat fee of $1000 per keyword and a yearly fee of 5% of whatever you spend.
The concept as with any meta engine makes sense (integrate blogs, images, multiple search engine results, etc), but who the hell uses them?
The only meta engine that has been useful to me has been SearchGuy.com, and only because I made a bunch of money on their stock in 2001. (went from $0.08 to around $1.00)