2008 Net Revenue: Hulu $10 Million, YouTube $0

by John Jorgensen on November 18, 2008

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  • Screen Digest analyst Arash Amel believes Hulu is on par to book $10-12 million in net revenue for 2008, unlike YouTube which will remain unprofitable.
  • Screen Digest predicts Hulu will match YouTube’s gross revenue in 2009 with both companies recording $180 million.
  • Quality over quantity: Armel says Hulu is able to sell out 80% or more of its ad inventory compared to Google only selling 3-4%.
  • Advertisers are clearly flocking to the professional content offered by Hulu while avoiding YouTube which has come to be seen by many as a potential copyright nightmare.

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