Microsoft LiveSearch Cashback Raking It In

Comscore shows Microsoft Live Search referred 12% of all commercial transactions across the web (still no Google) in October.
The rise in referral transactions has come from Microsoft’s Cashback program that rewards users with cash-back if they are to buy something by starting their product query in LiveSearch first.
Considering Microsoft’s search market share hasn’t grown because of the Cashback service (9%), it shows that their user base is willing to spend money if they are incentivized.
This has resulted in a 30% growth in Cashback offers made to customers, with 20 of the web’s 50 top online retailers in the U.S. now targeting Live Search users.
Although still not as powerful as Google yet in terms of shopping lead generation, Microsoft should be ecstatic. In a down economy, advertisers are very willing to pay for a guaranteed purchase.