Spam’s Response Rate: 1 in 12.5 Million… Be Honest, It Was You
by John Jorgensen on November 11, 2008
- A study by multiple universities in the UC system revealed that the junk emails sent by a spam network called Storm have a response rate of 1 in 12.5 million people.
- This 0.000001% response rate is enough to generate $2 million in annual revenue.
- Revenue stems from spam having practically zero distribution costs (they send all the messages from a giant network of infected computers) and pharmacy drugs pushed by the junk mail pay huge referrals.
- Sure, but how do you sleep at night?
- And are these Storm guys hiring?
Mashable
Tagged as:
Computers,
Email,
hiring,
network,
Revenue,
Spam,
storm,
study,
universal
