The Google Phone and AOL’s Billion Impression Ad Deal

AOL

T-Mobile has agreed to buy 1 billion impressions on AOL’s Platform A ad network over today and tomorrow for somewhere between $1 – 1.5 million to tout Google’s G1 phone.
Works out to a CPM of between $1.00 to $1.50, with the smart money on somewhere inbetween $1.00 and $1.10.
Great grab for AOL who saw ad revenue drop 6% last quarter.
Maybe display advertising isn’t dead… when it’s done in bulk.
AOL: wash, rinse, repeat.