Bulk Advertising CPM Rates Take 11% Hit in Q3

by John Jorgensen on November 3, 2008

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  • CPM rates (the cost to display an ad 1,000 times) for bulk, untargeted campaigns dropped 11% in Q3 according to Rubicon.
  • Social networks saw CPM rates drop 3%.
  • Perhaps even more interesting are the VC numbers: VC’s invested $800 million in ad networks in Q1, $400 million in Q2 and $241 million in Q3.
  • Get the full report here.
  • A drop in CPM rates doesn’t neccesarily indicate a slowdown in ad spending — CPM relies on supply and demand, and a constant influx of new sites keeps the supply of ad space going up and up.

SAI

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