Bulk Advertising CPM Rates Take 11% Hit in Q3
by John Jorgensen on November 3, 2008

- CPM rates (the cost to display an ad 1,000 times) for bulk, untargeted campaigns dropped 11% in Q3 according to Rubicon.
- Social networks saw CPM rates drop 3%.
- Perhaps even more interesting are the VC numbers: VC’s invested $800 million in ad networks in Q1, $400 million in Q2 and $241 million in Q3.
- Get the full report here.
- A drop in CPM rates doesn’t neccesarily indicate a slowdown in ad spending — CPM relies on supply and demand, and a constant influx of new sites keeps the supply of ad space going up and up.
SAI
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