MySpace And Hollywood Unite Over Illegally Uploaded Content

The Television networks and Hollywood studios, once the ninjas in banning copywritten user-uploaded clips, may be changing their minds.
MTV Networks is teaming with MySpace to run advertising on both legally and illegallly uploaded clips from “The Daily Show with Jon Stewart,” “Punk’d” and other shows that have been uploaded.
Auditude, a Silicon Valley startup, is providing the advertising technology.
YouTube launched a similar system last year that identifies video clips and offers copyright holders a choice between removing the material or revenue sharing with YouTube on ads shown across the content page.
This is a huge step for Hollywoood.