SpotRunner IPO Plans Go Out The Window

Beverly Hills based, SpotRunner, who has raised $111M to bring ‘web to TV’ advertising for local companies, is expected to lay off 75 employees come Monday.
SpotRunner’s lofty goal for the year with the capital was to lead it to an IPO. They convinced their current CFO Sam Paisley this year to jump ship from ValueClick to manage the process. Looking like this will not happen now
I ran into two SpotRunner employees today out and about in Santa Monica and they said overall feeling inside the company is very somber.
Maybe they should have used Calacanis’ model of fire them quick and all at once. Don’t let it leak and drag out, which leads to a decrease in performance. We’ll keep you posted.

BloggyBoy

Cheap TV Spots may have put them into the wall. I do not think Spotrunner could compete with CheapTVSpots much higher quality of message for a lower overall price. As history has shown, Spotrunner had a faulty model from the start and charged more for air time. Spotzer says it was inspired by the Spotrunner model. Does that mean that Spotzer is going to follow Spotrunner downhill? Anyone have any inside info on Spotzer and what happened to their original 40 million? I wrote them about air time and have not heard back in weeks. Do they still have an office in the USA? Are they still in business?