Technorati Buys AdEngage For Free. Wait, I Meant To Say An All Stock Transaction

AdEngage, which was founded in 2004, sells ads for 4,000 sites, and has 13 billion ad impressions per month (mostly adult)
Technorati acquired them today to use the technology for building out a larger ad network.
They want to start selling ads on smaller blogs by grouping them together and selling them off in a large bundle. Smart move, I’d rather be on 100 smaller blogs than one big one.
The deal was an all stock transaction, which is a bad deal for AdEngage considering all the problems Technorati has had in both leadership and stagnant traffic.
This all in all is a good move for Technorati.