- Nielsen, co-founder of the Nielsen/Norman Group that has done extensive web marketing effectiveness research all the way down to eye-ball tracking, has stated that people simply don’t look at display ads online.
“We call this banner blindness — people won’t see ads at all,” said Nielsen. “Ads might as well not exist as far as users are concerned, except for search ads.”
More great news for the advertising industry which is already seeing estimates slashed. For those unfamiliar with Jakob Nielsen, he is a web usability god. Check out his column, Alertbox. So what’s the next big advertising model?