Fitbit Raises $2M For Their Device That Tracks Your Movement

by Jason Wilk on October 10, 2008

  • Fitbit, produces a little device (looks like a blue-tooth) that clips onto your clothing and tracks your movement throughout the day and night with its internal motion detecto
  • The device is gathering information about how much exercise you’ve been getting by counting your steps and calculating how many calroeis you have burnt.
  • It even tracks how well you slept by gathering how often you move, and auto syncs wirelessly with your computer to view stats.
  • They have raised $2 million from True Ventures, SoftTech VC and several angels in what appears to be the company’s first round of institutional funding.
  • The device launches early 2009 for $99 each. This is a cool idea, and I imagine buying it at a ‘Brookstone’

TC

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  • Sarah Palin
    yeah this is a cool idea, like how Sharper Image is full of cool stuff that no one ever buys. I'd say this won't be a successful consumer good... maybe useful in commercial applications, university studies, defense even.
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