QikCom Takes On Yammer With Some Features

• Enterprise Twitter seems to be the hot new non-profit to create this year. (Yammer, Present.ly,  QikCom)
• Each one asks the question “What are you working on?” to employees who can update colleagues, bosses, etc.  in 140-character bursts.
• Enter QikCom, they are taking on this market with an added features set in hopes to lure businesses into trying them out.
• QikCom has a ‘Tab Store’ (similar to Apple’s app store) that lets developers add in custom additions to the update service.
• Currently there are three tabs for the launch: A To-Do list manager, a place to keep frequent numbers used across a company, and a competition tab (this provides a feed of competing company info)
• King Benioff sparked the hype around this enterprise feature at the TechCrunch 50, and since we have seen a lot of moves made to own this space. Most notably Cisco’s move to buy the underlying Jabber technology that all these services use for IM updates.

My problem with these services is enterprise is too tough to break into, and providing a product that large enterprise software corps could bang out in a weekend with immediate distribution capabilities (Oracle, SalesForce, etc) seems very threatening.

TC

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